Redken Colour Extend Blondage - Shampoo 300ml
COLOR EXTEND CARE
COLOR EXTEND BLONDAGE COLOR DEPOSITING PURPLE SHAMPOO
This purple shampoo has ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter*, stronger** blonde. The ultra violet pigments help to preserve blonde haircolor between appointments by keeping undertones at bay.
If you're blonde, purple shampoo should definitely be a regular part of your haircare routine.
All blondes know that finding that perfect blonde shade takes time, money, and a commitment to keeping the color as fresh as when you left the salon. While it's up to your professional stylist to provide a blonde toning service at the salon, you should still be committing to maintaining your haircolor at home. That’s where the beauty of purple shampoo comes in.
Purple shampoo is an absolute necessity for blondes to use in between hair coloring sessions as it easily helps keeps your blonde beautiful.
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple.
“When you eliminate too much yellow, it visually ends up darker and a lot of people don’t want it to look darker,” she says. “So if you wash your hair twice a week, use the purple shampoo only once a week to keep the hair bright but not yellow.”
Harwood also adds that purple shampoo can be mixed with regular shampoo to add some of the violet pigment into a regular hair cleansing routine without any risk of going overboard.