Treatments are for hair that is in bad shape, its splitting or breaking off at worse or dry and frizzy.Getting a treatment is the answer but which one and why? Firstly a few basic facts on what a treatment is:-
Treatments are often confused with conditioners, or the term “conditioner” is used as a generalisation to categorise four different types of strengthening and moisturising products. True conditioners are onlysurface acting; they provide temporary protection and strength to the hair. They are a bit like a sheath, in that the product does not penetrate the hair, it provides a microscopically thin protective film giving smoothness and detangling. This is different to a treatment which penetrates the hair, restoring and maintaining internal strength. Conditioners are generally used every time you shampoo whilst treatments are applied either by you or your professional hairdresser when needed (no more than once a week normally).
THERE ARE TWO TYPES OF TREATMENTS:
RECONSTRUCTORS-which make the hair stronger and are generally protein based. These are for you if you have chemically damaged hair e.g. perms or colour, breaking or weak hair. They are often a combination of protein and moisture as pure protein treatments used incorrectly can leave the hair brittle. After using this type of treatment don’t expect your hair to feel great as they work internally and you may still need a conditioner to make your hair feel smooth. They are most often found at the salon and used during chemical processes.
MOISTURISERS- the most common type of treatment. Balancing the moisture content of the Cortex (middle of your hair), moisture is great for frizzy, dry hair and those of you with curly hair that lacks bounce. Treats all damage from chemical to physical & environmental (i.e. colouring, over drying & heating to sun damage).
HOW AND WHEN?
TREATMENTSshould be applied using the instructions on the pack or by your professional hairdresser. Only a small amount of treatment is required as the hair can only absorb a small amount at a time. Do not leave treatments in your hair for longer than instructed, as moisture will have no extra effect & Remember your hair can only take in so much extra nourishment, especially if using a protein-based as it may make your hair brittle. Remember your hair can only take in so much extra nourishment, over doing it on the treatment side means you are wasting your money as it is simply rinsing down the drain! If your hair is in really bad shape treatments twice a week may be needed, but generally for fair to poor conditioned hair once a week is recommended, for general maintenance, once or twice a month.
Why treatments are recomended with colour services?
Immediately after colouring is the optimum time to start your beautiful hair treatment regime. Each hair is left slightly swollen (hence the extra body we all love) after a colour. Having a treatment straight after your colour will give you the longest lasting colour result you can achieve. The colour molecules are locked into the hair. “Your colour is your investment – your personalised treatment is your insurance on your investment.
L'Oreal Pro Fiber
The first salon professional recharging HairCure programme that begins in-salon and continues at home for pro-longed results.
We all have our vices, even with our hair; with constant heat styling, colouring and exposure to external aggressions, our hair experiences different levels of damage which can be light, medium or severe. L'Oreal Professionnel now has the solution; Introducing new PRO FIBER by L'Oreal Professionnel; initiated in salons with an at home program designed to improve hair quality and health with continued use. True hair repair is now no longer temporary.
Repairing damaged hair is one of the biggest demands in women's hair care; with 58% of women saying so.* After 15 years of research and 15 patents**; L'Oreal Professionnel unveils the first repairing treatments to rectify, restore and reconstruct weak and damaged hair.
PRO FIBER is the brands most technologically advanced hair care program to date. Powered by APTYL 100, L'Oreal Professionnel's most sophisticated formula to date; PRO FIBER begins with an in salon service using a concentrated dose of APTYL 100. The health and quality of damaged hair is restored and then maintained with a prescribed at home care range (12 products, 3 different formulas) and an intensive at home treatment program. When combined, the in salon service and at home care boost the repairing properties of APTYL 100 to optimal levels with each shampoo, up to 4 shampoos. PRO FIBER is the creation of an incredible undertaking by L'Oreal Advanced Research: to create hair care with longer lasting effects to meet one of the biggest demand for women.
Step 1. Regenerate In-Salon with consultation, perscription and In-Salon Treatment.
Step 2. Continue at home with take home products of Shampoo, Conditioner or Masque and Leave-In Serum.
Step 3. Recharge At Home. Recharge with Aptyl 100, re-boost the in-salon treatment effect. Extends the treatment for up to 6 weeks. To be used every 4 shampoos instead of conditioner or masque. Leave on for 5 minutes and rinse.
bhave Rescue me!
professional salon repair...an australian first! intense hair repair therapy
Reversal of damage can now be successfully achieved. An in-salon treatment that boasts revolutionary keratin technology that can bind and penetrate the most severely damaged hair, rebuilding the internal structure and restoring strength, elasticity and shine previously thought to be unrecoverable. This unique keratin protein is 91% identical to hair keratin. This innovative treatment has the right amino acids in the right place to deliver hair repair inside the fibre. No straightening involved.
-long lasting repair -rescues severely damaged hair -renews body and condition -protects from further damage -less breakage -improvement in shine - boost in colour symmetry
A TRANSFORMATIONAL SENSORY IN-SALON EXPERIENCE
This unique Kérastase exclusive routine brings out hair’s inner radiance. In-salon ritual treatments include a one-on-one consultation and hair diagnostic conducted by a haircare professional, for a truly customized and unique service. Textures are refined and reveal delicate, addictive fragrances.
Fusio-Dose is the 1st entirely customised ritual capable of resolving all your hair concerns.
Available exclusively in Kérastase Consultant Salons.
Concentre pixelist - Instant colour radiance booster wrapping the hair in a micro-net of light adding softness and shine.
Concentre oleo-fusion - Instant nourishment and detangling adding softness and shine.
Concentre vita-ciment - Intensive reconstruction, strenghtening from the inside.
Concentre Densifique - Instantly denser more textured hair adding substance and resilience.
Powermix treatments, highly concentrated in active ingredients, freshly mixed at the last minute to instantly transform hair. Hair is instantly magnified by a flash of shine and incredible softness. After a consultation, your stylist will create your bespoke your Powermix treatment.
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