Paula Kent co-founded Redken Laboratories in 1960.
As a young actress in the late 1950’s, when hair was highly bleached
and teased, Paula was challenged with baby fine hair and sensitive skin.
On set in Hollywood, she constantly experienced allergic reactions to
the products used by Hairdressers and makeup artists.
She visited dermatologists and hairdressers to find a solution, but no
one could explain to her the science behind the products.
In a moment of inspiration, Paula realized that she could help millions
of other people who needed gentle, high-performance products –
and that professional hairdressers needed to know the chemistry of hair
and skin, product ingredients and their relationship to beautiful,
Using $3,000 she earned from appearing in a beer commercial,
Paula Kent and her hairdresser, Jheri Redding
(forming the name “REDKEN”) started Reden
with three products and an intensive education program for
The formulas were developed based on three principles:-
Protein technology (since hair is composed primarily of protein)
An acidic pH of 4.5-5.5, complementing the natural pH of the hair
Products recommended exclusively by licensed cosmetologists in
With this, Paula Kent revolutionized the professional haircare industry
for both stylists and clients.
Her pioneering spirit is cherished and she leaves behind a legacy
that sustains the brand today.
Redken All Soft - Argan-6 Oil 90ml
Redken All Soft - Conditioner 250ml
Redken All Soft - Mega Mask 200ml
Redken All Soft - Shampoo 250ml
Redken Beach Envy Volume - Conditioner 250ml
Redken Beach Envy Volume - Shampoo 300ml
Redken Beach Envy Volume - Wave Aid 125ml
Redken Blonde Idol - BBB Spray 150ml
Redken Blonde Idol - Conditioner Custom Tone Gold 196ml
Redken Blonde Idol - Conditioner Custom Tone Violet 196ml
Redken Blonde Idol - Mask 250ml
Redken Blonde Idol - Shampoo 300ml
Redken Colour Extend Magnetics - Conditioner 250ml
Redken Colour Extend Magnetics - Mega Mask 200ml
Redken Colour Extend Magnetics - Radiant-10
Redken Colour Extend Magnetics - Shampoo 300ml
Redken Curvaceous - CCC Spray 150ml
Redken Curvaceous - Conditioner 250ml
Redken Curvaceous - Curl Refiner 250ml
Redken Curvaceous - Full Swirl 150ml
Redken Curvaceous - Hi Foam Shampoo 300ml
Redken Curvaceous - Ringlet 180ml
Redken Diamond Oil Glow Dry - Conditioner 250ml
Redken Diamond Oil Glow Dry - Diamond Oil 100ml