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Posted by Joanne Walter on

How is L’Oréal Professional Products Innovating in Sustainability?

L’Oréal Professional Products (including L’Oréal Professional Paris, Redken, Kérastase, Pureology, Matrix, Shu Uemura, Biolage and Pulp Riot), is part of the L’Oréal Group, which has made a number of commitments to sustainability.

In 2020 L’Oréal launched its L’Oréal For The Future Program, announcing bold sustainability targets for 2030, which all brands will play a part in, including ambitions such as by 2025, 100% of L’Oréal plastic packaging will be refillable, rechargeable, recyclable or compostable and by 2025 all L’Oréal sites will have achieved carbon neutrality.**

In fact, 73%* of L’Oréal Professional Products brands are already made in carbon neutral plants. In 2020, the L’Oréal Group also unveiled at the Consumer Electronics Show an exciting ‘L’Oréal Water Saver’ – a device that is designed to reduce water use by 80% in salons at the backwash.


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