News — CONDITIONER

How is L’Oréal Professional Products Innovating in Sustainability? L’Oréal Professional Products (including L’Oréal Professional Paris, Redken, Kérastase, Pureology, Matrix, Shu Uemura, Biolage and Pulp Riot), is part of the L’Oréal Group, which has made a number of commitments to sustainability. In 2020 L’Oréal launched its L’Oréal For The Future Program, announcing bold sustainability targets for 2030, which all brands will play a part in, including ambitions such as by 2025, 100% of L’Oréal plastic packaging will be refillable, rechargeable, recyclable or compostable and by 2025 all L’Oréal sites will have achieved carbon neutrality.** In fact, 73%* of L’Oréal Professional Products brands are already made in carbon neutral plants. In 2020, the L’Oréal Group also unveiled at the Consumer Electronics Show an exciting ‘L’Oréal Water Saver’...

Everything You Ever Wanted To Know About Reverse Washing Everything in this world goes through constant innovation. The world of makeup and beauty has evolved drastically. Did you ever imagine that something as simple as washing your hair would involve revolutionary techniques? Well, you are in for a big surprise! There is dry shampoo, co-wash, and now, the amazing technique of reverse washing, which has been around for a while, and is getting popular only now. It truly works wonders in giving your hair that perfect bounce. Read on for everything you ever wanted to know about reverse washing. What...